“Ana Ikigai” is a sustainable fashion firm with years of hard work. This experience has given me not only the knowledge, but also a wide personal vision of what I believe and feel that fashion should be and where it should go. We are in a paradigm shift and not only in fashion, in all areas. The authentic, the original, the human, respect and sensitivity will prevail. Joy, passion for beautifying Women, for conscious nutrition, for sport and yoga, for girls without rights in countries where the feminine means less or perhaps nothing. Who makes my clothes, where and how. When work is love the result is something vibrant, with soul, something that whispers a story to you… Create garments with conscience to beautify women who feel, who are alive, with the desire to love…
The energy you put into creating things makes them what they are.
Would the world be as violent if it were led by women? I can’t know, but I do know about the real and existing inequality that governs us today… both in the West and in the East. in many less developed countries and of different cultures, girls, simply because they were born female, lose their right to go to school, to receive an education and are even repudiated.
To make this change, lasting, effective and long term, is only possible through education, so that once formed they can choose their destiny, as well as influence and transform their communities.